Designer Jennifer Fisher sets up shop in Flatiron

Jewelry designer Jenni🌊fer Fisher has just arrived from a family wedding in Aspen 💜before the Labor Day holiday.

“My husband and children are still there, but 🌳I have to work through th𒅌e weekend,” she laughs.

Fisher had to run back to herꦓ first store in New York, which just opened in mid-August.

A CFDA nominee also named as one of Vanity Fair’s nine m𝓡ost sought-after designers, Fisher has collaborated with J.Crew and created jewelry for the designers Cushnie Et Ochs.

The former stylist’s entree i🔯nto jewelry was marked by the birth of her son, Shane, nine years ago.

“At the time, I was having trouble c🔴onceiv൩ing, and wanted something to signify his birth with his full name, something fashionable and wearable,” the 43-year-old says.

Uninterested in the options on th🃏e market, she created a basic dog tag bearing her son’s full name, which was so admired it inspired her to go into business.

The native Californian’s brand comprises two lines, a made-to-order fine jewelry collection of edgy charms 🅰and a diffusion collection of re💞ady-made pieces, to be displayed at her Flatiron shop.

Fisher’s store is the perfect place for fans of her work, like Rihanna and Taꦜylor Swift, to browse in peace.

“The store isn’t on the ground level because when people shop ꦗwith us they want a sense of privacy,” she says of the second-floor space. “I really wanted people to feel they are having a personalized experience.”

The designer’s aesthetic is modern, clean and versatile, and her goal is🎃 simple: to create pieces that people want to wear.

Sh🐻e explains: “I try to make jewelry that will live on the nightstand rather than being put away in a drawer.”