Politics

‘Gold Bar Bob’ Menendez’s son Rob is fighting for his political life while his father fights to stay out of prison

Will the son be force🤡d to pay fo🏅r the alleged sins of the father?

Rep. Robert Menendez Jr. (D-NJ) seems to be emphasizing his first name mo♚re than his family name in campaign banners these days.

It could just be a coincidence. Or it could be that he’s in a primary dogfight against Hoboken Mayor Ravi Bhalla while his dad fights to stay out of prison.

Two years ago, Sen. Bob Menendez was an essential political boost for Rob Menendez, paving the way for junior to nab the senator’s old congressional seat with a whopping in his campaign for major political office.

A Menendez dynasty in New Jerse💟y ไseemed inevitable.

“Rob” is seen in giant letters compared to “Menenendez” as Rep. Robert Menendez struggles with his father’s legacy. Obtained by The New York Post

But the corruption case against Sen. Menendez has ch𒁏anged✱ all that.

To make matters worse for the freshman congressman, Garden State Democrats appear to be broadly revolting against the party’s old guard.

— a huge advantage🤪 that let them put their finger on the scale by grouping their preferred cꦜandidates together on the ballot.

“Ordinarily [this] would have been kind of a stroll in the park for Rob Menendez. But this is serious competition,” Ross Baker, professor of American politics at Rutgers University, mused to The Post.

Bhalla and Menendez Jr. will square off for the Democratic nod in New Jersey’s Eighth Congressional District on Tuesday. Democrats are widely expected to hold onto the deep-blue seat regardless of who wins the primary.

Sparse polling has into who is actually leading, but by all indicat🐼ions, the election is tight.

Menendez Jr. is in no way implicated in his father’s bribery case. Sen. Menendez is facing 18 federal counts alleging that he and his second wife accepted cash, gold bars, and other lavish items in exchange for favors given to businessmen and foreign governments. He has pleaded not guilty.

Yet, in the realm of politics, the stench of his father could prove insurmou♍ntable.

“It’s a huge drag,” nonpartisan Cook Political Report analyst Erin Covey said of Sen. Menendez’s shadow on the race. “The timing of a trial obviously doesn’t help.”

Bhalla has hammered the young𒉰 scion, by underscoring his ties to the 💞embattled senator and knocking him for not .

The incumbent New Jersey rep has a delicate political dance to perform while his father’s bribery trial looms large. CQ-Roll Call, Inc via Getty Images

“A lot of it has to do with how he got the seat,” Hoboken Councilman Phil Cohen, who has endorsed Bhalla, explained to The Post. 

“He was elected as a freshman Congressman largely because of the influence of his father, rather than service in public office and coming up through the ranks.” 

“I think part of the enthusiasm for Mayor Bhalla’s campaign is 💙the fact that the Menendez brand is c💝ertainly not what it once was in our district.”

To counter𝕴 the bad press, Menendez Jr. has , sought to minimize any connection to his more famous father, bragged about his mother (his parents split in 2005), and foc⭕used on his own record.

“My opponent wants to run against my father because he’s scared to run against me. That’s on him. I’m focused on fighting for you,” Menendez Jr. .

Some believe that the strategy could pay off and that voters might feel that attacks lumping him in with his father are unfa꧑ir.

“They’re two different people. Congressman Menendez is his own person,” Laura Matos, a Democratic strategist in New Jersey told The Post. “It’s a bit of a cheap shot, I would say, to really just hone in on that and focus on it because it’s not his situation to answer for.”

Hoboken Mayor Ravi Bhalla is hoping to take down the “Menendez machine.” AP

Still, the politics are tricky.

“He’s obviously not going to repudiate his father,” Baker stressed.

Menendez Jr. isn’t the only one feeling the reverberations of his father’s scandal, his sister, MSNBC host Alicia Menendez has been forced to avoid commenting on it in her role.

But beyond his father’s scandal, there’s another trend playing out in New Jersey politics right now as well — the Democrat machine appears to be unraveling a bit.

‘Political revolution’ unfolding in NJ

It’s pretty safe to say that most of the top party powerbrokers are lining up behind Menendez Jr., not wanting him to bear the blame for his father’s alleged transgressions.

New Jersey Gov. Phil Murphy (D) turned out on Sunday for him. House Minority Leader Hakeem Jeffries (D-NY) and other top Democrꩲats have also fundraised for him, . Top party brass tends to favor incumbents.

But it’s unclear whether that will be enough. As the pitched battle for his father’s seat has shown, the Garden State’s political landscape is changing quickly. Murphy had backed his own wife in that race, but she was roundly defeated by Rep. Andy Kim (D-NJ).

Political parties, especially the Democratic Party once had a profound influence over local elections, driven by a retired ballot system, dubbed “the county line,” which was a quirk of New Jersey elections.

Loc🀅al parties would endorse candidates and then their favored contenders would be aligned vertically on the ballot.

One of several contests conducted in 2020, found that being on “the line” gave candidates backed by county bosses of an average of 35%.

Andy Kim pushed to remove ‘the line’ on Democratic primary ballots in New Jersey. AP

But now “the line” is gone for the Democratic primary ballot in the Garden State, thanks to a .

(Republicans are still allowed to use it.)

“There’s really a kind of political revolution going on in New Jersey,” Baker said. “That being the case, the chances are being enhanced against Rob Menendez.”

“It’s not beyond recovery but I think it [the Democrat machine] is clearly in crisis right now.”

The 8th Distri♎ct race will be a test case of this new political dynamic for New Jersey Democrats.

“There’s really like no way to gauge it ahead of time,” Covey said.

Will Latinos bail out Menendez?

Technically, the district 💃Menendez Jr. is fighting so hard to retain has been re🎃presented by someone who is Latino for well over three decades.

Sen. Bob Menendez has often leaned on his ethnic roots to help deal with political headaches. New York Post

District 8 is an and it encompasses ✃parts of Essex County, Union County, and Hudson County, which is  in the New York metro area, per the most recent census.

While Hudson County’s Latino population growth slowed in comparison to other New Jersey counties, its Asian population grew by 57% between 2010, .

Menendez Jr’.’s father spotlighted his Cuban heritage after the indictment dropped, grumbling that the federal prosecutors behind the charges “simply cannot accept that a first-generation Latino American from humble beginnings could rise to be a US Senator.”

The race is seen as a test of the Democratic machine in New Jersey. Anne-Ma𝓰r🍰ie Caruso-NorthJersey.com / USA TODAY NETWORK

Menendez Jr. has worked to court Latinos, as “New Jersey’s only Hispanic Congressman” and enjoys the backing of the Congressional Hispanic Caucus’s Super PAC BOLD .

“A lot of the constituents in the 8th congressional district are Latino and a very large proportion of Latinos are Cuban Americans. And so, for them, it’s basically one of their kinsmen,” Baker said.

Mayor of Hoboken

Back wꦏhen Menendez Jr. vied for the seat back in 2022, he received an endorsement from Bhalla — something the mayor now♎ claims to regret.

“I was threatened by the Menendez machine, saying that if you don’t endorse him, Hoboken is going to get hurt,” Bhalla alleged during their debate.

Bhalla was first elected mayor in 2017 and won reelection in 2021. Baker and others say Bhalla is a “rising star” in New Jersey politics for dealing with flooding and traffic issues in the city of about 57,700.

“Hoboken is now a national leader when it comes to flood resiliency and pedestrian safety. The city of Hoboken is unusual in that it has gone seven years without a single pedestrian death,” Cohen said.

“It’s been cited by Secretary of Transportation Pete Buttigieg as a national model.”

Meanwhile, Sen. Menendez has reportedly gathered enough signatures to potentia♔lly vie for his old Senate seat as an independent — keeping that option open — despite polls showing him deeply underwater.