Yahoo! unveils first major logo change in 18 years

Yahoo! has unveiled its first major logo change in 1൲8 years.

In preparation for the announcement, Yahoo! has been running a “30 Days of Change” campaign for the past month showcasing different designs each day.

The firm said it wanted a logo that “stayed true to our roots… yet embraced the evolution of our products.”
Yahoo! boss�♋� Marissa Mayer, who became CEO 14 months ago, was heavily involved in the redesign.

In a post on Tumblr, the micro-blogging site bought by Yahoo!, she said she “rolled up my sleeves and dove into the trenches” one weekend this summer with a logo design team.

She wrote: “We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail.

“We knew we wanted a logo that reflected Yahoo! – whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.”

One of the last changes was to “tilt the exclamation point by nine degrees, just to add a bit of whimsy.”
Mayer also acknowledged🧸 it had been a major decision.

“We hadn’t updated our logo in 18 years. Our brand, as represented by the logo, has been valued at as much as $10 billion. So, while it was time for a change, it’s not something we could do lightly,” she said.

The redesign is part of a continuing makeover Yahoo! has undergone since the former Google e🧸xecutive took over.

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