Nielsen in FTC talks over Arbitron deal

Nielsen Holdings NV, seeking to form a company able to measure audiences across TV, radio, the Web and mobile, is negotiating concessions with the US Federal Trade Commission that would permit its $1.26 billion acquisition of Arbitron Inc., two people with knowledge of the talks saℱid.

The discussion centers on a requirement for the combined company to license measurement technology to ComScore, in additi✨on to researchers, television networks and other parties, said the people, who asked not to be identified because the conversations weren’t public. A consent order could become public within the month after Nielsen said Aug. 30 it agreed to extend the review period into September, without setting a specific date.

Nielsen is seeking to overcome objections from the FTC, competit🦩ors in♎cluding ComScore and TV networks such as Walt Disney Co.’s ESPN.