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Crumbs sees stock rise over 1300% on rescue rumor

It may not be the way the cupcake crumbles.

Crumbs Bake Shop stock is soarinź¦†g nearly 1,500 percent inįƒ¦ mid-day trading Thursday on reports of a rescue plan spearheaded by Marcus Lemonis.

Lemonis, best known for CNBC reality show ā€œThe Profit,ā€ is also the chairman and chief executive ofšŸ§ø Camping World aź¦•nd Good Sam Enterprises.

CNBC initially reported that Lemonis may lean on loan broker for distressešŸŒƒd-debt specialist Fischer Enterprises, which two years ago bought ice-cream maker Dippinā€™ Dots out of bankruptcy, foā›¦r financing.

New York-based Crumbs said on Monday that it was closing all of its stores, which numbered 65 in 12 states atź¦ the end of its most recent quarter.

Nasdaq hašŸŒ d suspended trading in Crumbs shares a week earlier, claiming the cupcake maker fell short of the exchangeā€™s minimum stockholders equity requiremź¦‡ent of $2.5 million.