Business

Dinner and a ride? Now there’s one app for that

New Yorkers are famous for multi-tasking ā€” and now a Big Apple tech start-up has come up with a service that works just as hard as GšŸŸothamites do.

Button, a year-old company located near Manhattanā€™s GrašŸ’«mercy Park, has a service that allows apps to work together ā€” making life easier for folks, say, looking for a ride and a place to eat dinner.

BeginnšŸ¼ing Monday, a Foursquare-savvy restaurant-goer can find a venue on Button, then schedule an Uber car to take them there by simplļ·ŗy tapping an Uber button on that restaurantā€™s Foursquare page.

ā€œThere are apps all over the place that want to connect and integrate with each other,ā€ Michael Jacź¦‘oni, CEO of the tech firm, told The Post. ā€œBut itā€™s not really a simple thing to do and thereā€™s notź¦« really a scalable way to do it.ā€

Indeed, Jaconi says both Uber and Foursquare were attracted to Buttonā€™s potential as a platfš’…Œorm to connect their apps with many more in the future, solving a key problem for fast-growing mobile platforms.

ā€œApps donā€™tą¹Š have linksā€ like Web sites do, Jaconi noted. ā€œEvery time you use an app, yšŸøou have to come in through the front door, and thatā€™s a really challenging position for marketers.ā€

Indeed, Jaconi pitches his ā€œDeepLink Commerceā€ technology as a favorable alternative to mobile ā™›ads, which mostly have annoyed users and disappointed marketers.

Founded in May 2014, Button has raised more than $14 million in seed and Series A funding from RedpointšŸƒ Ventures, Greycroft Partners, DCM Ventures, Atlas Ventures, Vayner/RSE and others.