Dinner and a ride? Now there’s one app for that
New Yorkers are famous for multi-tasking ā and now a Big Apple tech start-up has come up with a service that works just as hard as Gšothamites do.
Button, a year-old company located near Manhattanās Graš«mercy Park, has a service that allows apps to work together ā making life easier for folks, say, looking for a ride and a place to eat dinner.
Beginnš¼ing Monday, a Foursquare-savvy restaurant-goer can find a venue on Button, then schedule an Uber car to take them there by simplļ·ŗy tapping an Uber button on that restaurantās Foursquare page.
āThere are apps all over the place that want to connect and integrate with each other,ā Michael Jacź¦oni, CEO of the tech firm, told The Post. āBut itās not really a simple thing to do and thereās notź¦« really a scalable way to do it.ā
Indeed, Jaconi says both Uber and Foursquare were attracted to Buttonās potential as a platfš orm to connect their apps with many more in the future, solving a key problem for fast-growing mobile platforms.
āApps donātą¹ have linksā like Web sites do, Jaconi noted. āEvery time you use an app, yšøou have to come in through the front door, and thatās a really challenging position for marketers.ā
Indeed, Jaconi pitches his āDeepLink Commerceā technology as a favorable alternative to mobile āads, which mostly have annoyed users and disappointed marketers.
Founded in May 2014, Button has raised more than $14 million in seed and Series A funding from Redpointš Ventures, Greycroft Partners, DCM Ventures, Atlas Ventures, Vayner/RSE and others.