The MTA launched a new ad campaign on Wednesday targeting wayward drivers and pedestrians on railroad tracks following a Westchester crash that killedā six ź¦”people earlier this year.
“Wait for the gate,” reads one video ad, before showing a train crushing a red car on the tracks. “Isn’t your life worth the wait?”
Some of āthe ads will show up on Google maps and other trip-planning websites if a trip goes ošŖver a railroad crossing.
They will be also be shown in movie štheaters starting Thursday, and newspapers beginning on June 22.
Six people were killed and 15 were hurt when an SUV went on the tracks in Westchesāter andā collided with a Metro-North train in February.
The Valhalla collision dislodged the third rail, which went through the front car of the Harlem Line train. Five passengers died, as wź§ell as the Edgemont mom of three who drovā¤e into the train.
The Naštional Transpź¦ortation Safety Board is still investigating why the driver went onto the tracks.
The MTA also noted on Wednesday that the force of a traį¦in hitting a car is comparable to the force of a car running over soda.
It added that it takes at least 600 feet for a Metro-North or LIRR train to stop if it’s at a speed of 55 miles per hour. A driver is almost 20 times more likely to die in a crash with a train than with another car.
The MTA is also partnering up with a safety organization called Operation Lifesaver, which tries to change people’s behavior on railroad tracks and crossings.