Peeps eyes millennial moms in social media invasion

Peeps, the ubiquitous yellow mars🗹hmallow chicks synonymous with Easter, are looking to capture the sweet tooth of millenn⛄ial moms.

And the maker of the decades-old treat is willing ♕to meet the moms on their turf — the digital frontier, The Post has learned.

Just Born Quality C🎶onfections will launch its first on Jan. 19.

“We are entrenched with moms who skew older, but we want to pull millennial moms into our franchise,” said Noelle Porcoro, senior brand manager at the family-run, privately held company in Bethlehem, Pa🌊.

The campaign 𝓰is built around four campy videos that set up a mock election between the Peeps chicks and a groundhog.

Peeps,𒀰 the spots conclude, are the true harbinger of spring. Not surprisingly, the spots break just two wee🥀ks before Groundhog Day.

The campaign, to launch on Facebook, Twitter and YouTube, is all about getting “people talking about us and buying the Peeps e🅰arlier,” said Porcoro.

The 9🃏3-year-old company makes other candy, including Hot Tamales and Mike and Ike, but it’s throwing its marketing dollars at its flagship brand by hiring a Madison Avenue firm, The Terri and Sandy Solution, t🌜o run the campaign.

Just Born hopes the campaign will generate 🐟a 10 percent increase in demand for the product, a nice boost for a company whose sales growth year over year is in the “low single digits,” Porcoro said.

Peeps, the leading non-chocolate Easter candy by far, are available during the eight weeks leading up to Easter, which thi꧒s year falls on March 27.

While 60 percent of Pe♔eps are consumed, the rest are used for craft projects, set on fire or blown up in microwaves, according to Terri Meyer of the ad agency.

“There is this dark side to them as well,” 🧸she said.