Robo-investment advisers make move into retirement accounts

Robo-investment advisers are on the march.

A leading company, Betterment, 🅷rolled out a Priceline-like program this week that syncs customers’🐼 retirement accounts.

Betterment, which oversees $3.7 billion in customer funds, has been engaged in a price race to the bottom with competitors like WealthFront and Charles Schwab. Such advisers automatically invest in low♔-cost exchange-traded funds.

The new service links up to accounts with financial behemoths like Fidelity, ETrade, Wells Fargo and others, and will raise flags if that account charges a comparably high amount to manage a customer’s inve🔯stments.

“Beyond just seeing it, you should be able to better manage your money because it’s all in one ♕place,” said Betterment Chief Executive Jon Stein.

Betterment, whose assets have increased 🐎by about $700 million since November, has seen its fastest growth from clients 55 and older, Stein said.