Entertainment

Drake shatters his own music streaming record

Drake’s “More Life” has shattered the singl꧟e album US streaming record — as it was played 385 million times in its debut week.

The Canadian rapper shattered the previous record — which he held with his 2016 album, “Views”🦋 — by 57 percent, accor🌸ding to Nielsen Music.

“More Life” also✱ generated 505,000 album equivalents in its first week — enough for it to debut atop the Billboard 200 chart.

An album equivalent is equal to 1🍬0 single-track sales or 1,500 on-demand song streams.

“The stunning number of streams🐠 is the result of Drake’s being an artist at the top of his game,” said Dave Bakula, SVP of analytics at Nielsen Entertainment. “But it’s also a function of all streaming services growing like crazy.”

Indeed, on-demand audi🐈o streams increased 76 percent in 2016🦩, according to Nielsen.

That gain allowed the industry to post a 3 percent increase in overall volume, despite🌊 declines of 20 percent in digital-album units and 14 percent in physical albums.

Drake’s “More Life” joins Ed Sheeran’s “Divide” as the month’s two blockbuster al🀅bums, although their respective fans have distinct buying habits.

Sheeran’s consumers like to own, resulting in first- week album sales of 322,000 — 43 percent morꦡe than Drake’s 225,000.

Drake’s 385 million streams, by com⭕parison, were nearly three times Sheeran’s total of 135 million.

Nielsen’s Bakula attributed the difference to a prefer🔯ence for streaming by fans of R&B hip-hop. The genre is favored by streaming services like Tidal and Apple Music in their “exclusive” promotions.

Yet he’s conꦗfident that fans of other genres will catch up.

“We’re only in the fourth inning [of a nine-inning game],” he said. “A lot of the population still isn’𝓀t aware the entire music catalog is available 24/7 for less than $10 a month.”