Condé Nast picks social media guru to run Glamour

Condé Nast has picke𒅌d a social media guru to be the new editor of Glamour — despite the fact she has no experience in print magazines ༺or fashion.

Irish-born Samantha Barry, who previously 🧸served as executive producer f🉐or social and emerging media at CNN Worldwide, has been named to replace 16-year veteran Cinde Leive at Glamour’s helm.

Barry, 36, starts the new gig on Jan. 15 — four days before Leive is scheduled to exit. ♎Leive, who announced she was leaving in September, stayed on beyond her original year-end departure date to allow Condé Nast to find her replacement.

“Sam is Glamour’s first d𓆉igital native 🍷editor, which is to say she arrives from the future rather than the past,” said Anna Wintour, artistic director of Condé Nast.

Glamour, once the most profitable magazine at Condé Nast, has w🎀eathered five years of ad page declines at its print edition.

Barry is believed to be commanding far less than the $1.2 million a year that Leivꦺe was said to be taking home. One of her first orders of the day will be to reduce staff as part of Condé Nast’s strategy to cut $100 million from its ♕budget in 2018.

“I am as humbled by Glamour’s past as I am excited about Glamour’s future,” said Barry. ꧙“I could not be more ܫproud to take the reigns [sic] of an iconic women’s brand at this pivotal moment for all women’s voices.”

Because of her arrival date, the all-important March issue that’s closely watched by fashionistas is getting put to bed by Leive aꦅnd her team. The first r⛦eal issue with strategic input from Barry will likely be April.

Clearly, Barry’s mandate wღill be to amp up Glamour’s digital footprওint from day one.

At CNN, Barry had helped lead CNN’s 2016 election coverage online, which picked up an Edward R. Murrow Award for excellence in social media. Prior to CNN, she had worked at the BBC Worl꧑d News in London.

She began her career at RTE, the national broadcasꦆt network in Iꦜreland, and has worked in Papua New Guinea with Australian Broadcasting Corp. The company said she also worked as social media and technology trainer for the US State Department, the United States Institute of Peace and Internews.