Hair-care company ’s new, gold flatiron is worth a cool $2,400.
The New Gold Standard, an , has already sleekened up the likes of Margot Robbie, Saoirse Ronan and Jessica Biel, . It heats up in just 25 seconds, is designed for snag-fee styling and has a nifty automatic sleep mode.
However, the general population will be hard-pressed to get their hands on this ultra-exclusive tool.
Only 70 models have been made, and they’re not available for purchase.
Instead, customers have to buy one of GHD’s not-gold stylers �which retail for a reasonable $190 �then register online to win the gold straightener beginning Thursday.
Let the games begin!