Winning𓆉 a coveted Emmy carries a lot of prestige — but that doesn’t nec♐essarily guarantee higher ratings.
That’s something to keep in mind after Monday night’s awards show. As several prominent casting directors tell The Post, the effects of an Emmy win are more nuanced and less pronounced than a win at the Osc😼ars.
The clearest impact seems to b🦂e on the caree𒁏rs of the actors.
“I think [winning an Emmy] helps to make an actor more desirable,” says “Homeland” casting director Judy Henderson, herselౠf an Emmy winner.
Tossing out the word “Emmy” alongside an actor’s name can help shift the mood when they’re being considered for a part, says Sherry Thomas, the casting director who was n🐓ominated this y𒁏ear for her work on both “Barry” and “The Handmaid’s Tale.”
“It can help when we’re feeling pass🐟ionate about an actor for a specific part, and perhaps the creative team [for a particular series] doesn’t quite see what we’re seeing,” Thomas says. “We can use that to elevate the opinion in the room of somebody.”
But unlike movies, which o♏ften see a spike in ticket sales just for snaring a nomination for a big award, even winning an Emmy doesn’t necessarily mean ratings gold for the show i🦂tself. Often viewership does grow, but it’s hard to say whether that’s thanks to the trophy or buzzy word of mouth.
Case in point: ABC’s “Modern Family.” After winning its first Emmy for Best Comedy in 2010, the sitcoꦑm grew from nearly 10 million to nearly 12 million viewers a week — a nice boost. But its viewership has fluctuated since, dropping to 7 million last season, the show’s ninth. Its most recent major Emmy win was in 2014, and audiences may well be getting tired of it.
A꧅MC’s “Mad Men” also saw a negligible boost. True, its audience grew to almost 2 million viewers a week after its 2008 Emmy win for Best Drama. And while that was more than double its Season 1 ratings, it was less than expected for what, by all accounts, was the cable show to watch.
Viewership for AMC’s “Breaking Bad” increased steadily every season 𒊎after it premiered in 2008, and was a perennial Emmy winner thereafter. Series star Bryan Cranston won three consecutive Best Actor awards (2008 through 2010), and the show won Best Drama in 2013. Th🦋at Emmy win probably helped: A week after the ceremony, 10.3 million people watched the series finale of “Breaking Bad,” while its first season had an average of 1.2 million weekly viewers.
Sometimes, even those with bit parts on an Emmy-winning show find that🍰 their careers can get a boost.
Henderson, the “Homeland” cast𒐪ing director, cites Timothée Chalamet and Pedro Pascal, both of whom had small roles on “Homeland” before going on to starring parts elsewhere — Chalamet in the acclaimed film “Call Me By Your Name” and Pascal in Netflix’s “Narcos.”
“Everyone that’s worked📖 on ‘Homeland’ — I notice that they get a lot more work now,” Henderson says.
Sharon Bialy, the casting director for “🔯Breaking Bad,” also saw benefits for its cast. “I would say Aaron Paul, along with Anna Gunn and Bryan Cranston and Gianca🌠rlo Esposito — their careers were really affected by their Emmy nominations,” she says.
She notes that the re𒁏latively unknown Kelly Jenrette got a Best Guest Actress nod this year for he꧑r role as Annie in “The Handmaid’s Tale.”
“That’s very exciting because people are like, ‘Who?’ ” Bialy say🙈s. “People🌊 pay attention — and that will affect her career.”