Young parents have a handle on naming their kids.
âI have two kids â daughtersęŚ â and social media played a role in both of their names,â Sara Mauskopf, a 33-year-old San Francisco mom and the tells Marketwatch.
While Mauskopf knew she wanted her now 3-year-old daughterâs first name to be Bryn, her requirements for a męŚiddle name were that it started with âAâ and that the Twitter handle was available. âI was really gung-ho about getting the Twitter handle, so in choosing a middle name I was checking Twitter,â she explains, eventually axing Ava, Anne and others because those Twitter user names were taken.
And when she had her second child earlier this year, she once again tuđźrned to a social media forum on her app Winnie â this time to get feedback on a name she loved, Isla. But users told her that it was âimpossible for people to see the name spelled and pronounce it correctly ⌠they were very convincing,â she says. So her youngest daughter is now named Aubrey.
Sheâs not alone in considering social media when naming her child, says Ari Lightman, a professor of digital media and marketing at Carnegie Mellon Universityâs Heinz College in Pittsburgh. âMillennials really understand the importance of creating a digital identiâty,â he says.
And says that the internet is the ânew stomping groundâ for naming your kids as âparents in the know arđŻe wanting their kidsâ names to be relevant, and they are wanting to reserve Twitter and Insta handles, as well as buy up domain names.â Indeed, about half of millennial parents say that itâs crucial that their children have an online presence early on, versus just one in four Gen Xers, according to a survey released this year by domain provider GoDaddy.com.
Even those slightly older than millennials are using social media to figure out baby names. Stephen Seidel, 41, , is one of them. He used Facebook to narrow down names for his 4-year-old daughter (he and his wife liked Samantha, but when a Facebook friend nameđ d her daughter that, they axed the name), and got her a YouTube channel, domain name and Gmail address shortly afteđ°r she was born.
The goal, he says, was to âgive her the opportunity to create her own businessâ in the future, and to allow her to easily replay memories and experiences (they âperiodically email her and let her know about all the wondeâ¨rful things sđ§he does and the milestones sheâs accomplished,â he says, so she can read them in the future.).
And experts say consulting social media when naming your child â be it asking others about a name on Facebook, or using social media handles to inform a name â can be smart. âWith the goal of not having your child get lost in the social shuffle and losing opportunities, it may be best to take a proactive social branding strategy or âself-insuranceâ from the very start of their life,â , an adjunct professor of marketing at Baruch College in New York City . âJust like a kid graduating with top grades or obtaining scholarships, a kid today could have a distinct advantage if her or his parents were setting them up for their future virtualâ self.â And Masini notes that itâs smart and âespecially ꌰimportant for people wanting to create a special identity for themselves and their children and families.â
Others disagree: Lots of people have a social media handle thatâs different from their name, so that shouldnât be a factor in naming your child, says Kim Randaꊾll, . Adds Kent Lewis, : âA [social media] handle can be changed or modified over time, and typically isnât as important as the content and visibilitŕŚy of the profile.â
But both Randall and Lewis still believe that securing social media handles and domain names very early â even before theyâre born â is smart. Thatâs what Elizabeth Piper, 30, , did. âMy husband and I claimed the handle for my soon-to-be-born baby girl after we made the announcement on our social accounts, because we have a âgood number of people tagging a great potential handle for our baby in our postsâ comments,â she says. âI didnât want someone to take advantage of that and snag it, so I did it first.â