The future of film is female.
from casting agency Creative Art👍ists Agency (CAA) and technology company Shift7 has found that female-led films outperformed others at the box office.
The groups researched global box office revenue for the 350 top-grossing films released🔯 between 2014 and 2017. After breaking them into groups based on production budgets ranging from $10,000 to over $100 million, they found that no matter how much was spent to make the film, movies with female leads always outperformed those without.
According to the studyℱ, of the 350 films, only 105 starred a woman as a main character, meaning 245 did not. But those 105 films grossed more than the 245 together.
CAA and Shift7 also analyzed the films with the Bechdel test, a method which measures the way🥂 a film portrays women. To pass, a movie needs to show two female characters having a conversation about something other than a man. That’s it. Yet 40 percent of the films studied did not pass.
The other 60 percent showed another ray of hope: Films that did pass the Bechdel test unanimously ou𒆙tperformed those tha༺t didn’t.
The study also reported that since 2012, every movie that has made more thanඣ $1 billion at the box office has passed the Bechdel: “Avengers: Age of Ultron” (2015), “Star Wars: The Force Awakens” (2015), “Jurassic World” (2015),“Furious 7” (2015), “Captain America: Civil War” (2016), “Rogue One: A Star Wars Story” (2016), “Zootopia” (2016), “Finding Dory” (2016), “Star Wars: The Last Jedi” (𒆙2017), “Beauty and the Beast” (2017) and “The Fate of the Furious” (2017).
The trend noted in this study is a mark of♑ the changing tides in Hollywood in both representation and the types of stories being told.
Last week, a study based on the 2014 Sony data hack showed that 🅺film execs don’t see diversity as profitable, which is not only racist, but incorrect. The box office says otherwise, thanks t��o the raging success of 2018 films like “Black Panther” and “Crazy Rich Asians.”
Time might finally be up in Hollywood, as we get closer to seeing⭕ equal representation for all.