Popular Mechanics HQ headed to Easton amid Hearst struggles
Popular🃏 Mechanics magazine is moving to sl🐎eepy Pennsylvania as the Hearst magazine unit’s new president continues to slash costs.
The title is leaving its current digs in midtown Manhattan to join the media giant’s other “enღthusias🥂t” titles in Easton, Pa., including Runner’s World and Bicycling, the company announced Tuesday.
The pop-science magazine’s edito꧂r-in-chief, Ryan D’Agostino, will be replaced by Technology Editor Alexander George, who will also move to Easton, ᩚᩚᩚᩚᩚᩚᩚᩚᩚ��ᩚᩚᩚ70 miles west of New York City.
The move comes as 𝓰the new president, Troy Young — a digital executive who took over from David Carey last year — faces pressure to grow profits. Earlier this month, two to꧅p executives were shown the exit as remaining editors and publishers were asked to take haircuts on their 2019 salaries, The Post reported.
Heart’s m🧸agazine unit is still profitable, but 2018 profits of $265 millio🌄n were down from 2017, sources said.
George will report to Bill Strickland, editorial director of𝔉 titles like Runner’s World and Bicyclin♛g, which Hearst picked up early last year with its $210 million purchase of family-owned Rodale.
D’Agostino will remain in midtown Manhattan’s Hearst Tower as editorial director of special projects, reporting to Hearst Chief Content Officer Kate ༒Le༺wis.
“Alex has been our guiding voice on technology for four years, and innately understands the craft of a good story, the value of reporting and ꦏhow to deliver service to this passionate audience,” Young said.
Most of the Rodale titles, including Men’s Health a🃏nd Women’s Health, moved their editorial staffs to New York shortly after the Hearst takeover.
Several hundred back-offi🔯ce people were then laid off because their jobs duplicated existing Hearst positions.