Media

Mad Magazine to stop publishing new issues

Time to start worrying, Alfred E. Neuman.

Mad magazine, the iconic satirical publication known for gap-toothed, freckle-faced mascot Neuman and his “What, me worry?” mantra, will no longer appear on new🗹sstands after nearly seven decades, its publisher has announced.

And the mag —which su♌bverted the typical magazine fold-out by featuring a fold-in comic on each issue’s back page — will all but fold for home subscribers as well. Publisher DC is halting the production of new content except for an annual year-end issue.

“After issue #10 this fall there will no longer be new ꧑content — except for the end-of-year specials, which will always be all new,” DC said in a state🐭ment. “So starting with issue #11 the magazine will feature classic, best-of and nostalgic content from the last 67 years.”

Mad’s deathknell was ,ℱ with former guest ༒editor “Weird Al” Yankovic offering a touching paean.

“I am profoundly sad to hear that after 67 years, MAD Magazine is ceasing publication. I can’t begin to describe the impact it had on me as a young kid – it’s pretty much the reason I turned out weird,” the paro𓆏dy songster tweeted Wednesday🐽 night as rumors swirled that the magazine was shutting down completely.

The politics- and pop culture-skewering publication debuted as a comic book in October 1952 before becoming a full-on magazine🦩 three years later.

Mad underwent seve꧟ral major changes in recent years, including a move from its Manhattan offices to the West Coast.

But the gag machine struggled to adapt to the digital age as it published or🔥iginal c☂ontent online and launched a channel on the streaming platform Twitch.

Starting last week, DC quietly slashed its staff, laying off senior Mad editor Dan ꦍTelfer and a host of contributing illustrators.

“For🍰 what it’s worth I have many new Spy strips recently completed and I’m still working away,” tweeted Peter Kuper, the writer and illustrator of one♋ of Mad’s most beloved recurring comic strips, “Spy vs. Spy.”