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Media powerhouses CBS and Viacom reach merger deal

CBS finally put a ring on it.

After months of discussions, CBS Corp., the network behind ā€œThe Big šŸ…°Bang Theory,ā€ has agreed to tie the knot with Viacom to better position the two TV companies to compete against stļ·½reaming video giants like Netflix and Disney.

The all-stock deal, announced Tuesday, unites CBSā€™s network shows as well as shows from its premium cable network Showtime with Viacomā€™s Nikelodeon and MTV, the mšŸŽƒakers of ā€œSpongeBob SquarePantsā€ and ā€œJersey Shoreā€ respectively. It also reunites Sumner Redstoneā€™s media empire for the first time since they split in 2006.

The new company will be called ViacomCBS and Redstoneā€™s daughter, Shari Redstone, will be named chair. Shari Redstone ā€” who heads National Amusements, the majority shareholders of both CBS and ViacšŸ’«om ā€” has been pushing for the companies to reunite for yešŸŽ€ars.

The companies’ boards agreed on an exchange ratio of 0.59625 CBS share for every Viacom Class B share, which means CBSā€™s current shareholders will own 61 percent of the combines company versus Viacom holders who get 39 percent.

Robert Bakish
Robert BakishGetty Images

The new ViacomCBS will have a market capšŸ„€italization of $30 billion, but that still pales in comparison to competitors like Netflix, valued at $136 billion, and Walt Disney, valued at $245 billion.

Itā€™s one reason Wall Street analysts and other media sources expect Shari Redstone to continue to hunt for acquisitions, including film studio Lionsgate or its ź¦•premium cable network Starz. The board of CBS and Viacom have considered both entities before, sources said.

And as The Post previously reported, CBS has also considered acquiring Take-Two, the gaming compaź§ƒny run by CBS interim chairman Strauss Zelnick, Sony Pictures and MGM. It has also mulā™led a potential merger with Discovery Communications, which owns the hit new reality show ā€œ90 Day Fianceā€ through its TLC network.

While another acquisition could come later, the CBSšŸŒ±-Viacom deal has long been Shari š’‰°Redstoneā€™s top priority.

The two companies came close to merging a year ago but a rift over who would run the combined company deraišŸ led talks. At the tšŸ’ƒime, Les Moonves was head of CBS. He has since left amid a series of sexual harassment complaints.

Viacom also nixā™›ed plans to merge with CBS in 2016.

Viacomā€™s current boss Bob Bakish has been named the combined companyā€™s president and CEO. Joseph
Ianniello, CBS current acting CEO, will continue to run the CBSā€™ assets in his new role as chairman and CEO šŸ…˜of CBS.

He took over the interim job last year after Moonves stepped down amid sexual misconduct allegations.