Booksellers blast Amazon’s apology for early release of ‘The Handmaid’s Tale’ sequel
Amazon on Thursday apologized for mailing copies of Margaret Atwoodās hotly anticipated sequel to āā ahead of schedule š ā but independent bookselleršs are still crying foul.
One book-selling trade group said Amazonās breaking the embargo on āā should be fodder for the fedās antitrust probes into the online retaiš¼ler run by billionaire Jeff Bezos.
āIn recent weeks, ABA has communicated with appropriate officials at the US Department of Justice and the Federal Trade Commission about the negative impactź¦ of Amazonās market š dominance in the book industry and US retail overall,ā the American Booksellers Association said.
āAmazonās latest actions only further underscore how important it is that the appropriate federal agenciesš thoroughly investigate Amazonās destructive business praā±ctices,ā ABA said in a statement it emailed to The Post after Amazon apologized.
Penguin Random House, which owns the publisher of āThe Testaments,ā had set a Sept. 10 embargo for sale of the book ā but some Atwood fans say they got their Amazon-shipšped copies a week early ā enraging book stores that have been feuding with Amazon since the 1990s.
Amazonš¬ said the books were sent out aheašd of time in error.
āDue to a technical error a small number of customers were inadvertently sent copies of Margaret Atwoodās The Testaments,ā Amazon said Thursday. āWe apologize for this error; we value our relationship withš authors, agents, and publishers, and regret the difficulties this has caused them and our fellow booksellers.ā
Bookssellers didnāt buy it.
āUnfortunately, Amazon first off doesnāt care they breached the embargo and secondly has never followed the rules,āą½§ tweeted independent bookseller Kelly Stidham, quoted in Publishers Weekly. Stidham urged Penguin āto withhold future stock and future embargoed titles from [Amazon].ā
Literary critics also got in on the Amazon bashing, with blog Lit Hub blasting the onlÜ«ine retailer for rš°uining what was supposed to be a collective ācultural moment.ā
āIt was going to trend worldwide. It was going to be a cultural moment, one that Margaret Atwood, her publisher, booksellers, reviewers, and readešrs were all going to contribute to and participate in,ā Lit Hub wrote. āBut with that embargo now broken by Amazon, September 10 has been diffused and all of that positive attention and interaction is hobbled.ā
The ABA, which includes independent bookstores but none of the bą²ig ź¦chains, also called the pre-shipment a āflagrant violation of the agreed upon protocol for releasing this book to the public.ā
Penguinās Doubleday said that the embargo will remain in place for all booksellers because only āa very small nuāØmberā of copies of the novel reached consumers early.
āIn order to ensure our readers around the world receive their copies on the same day, our global publication date remains Tuesday, September 10ā,ā Doubledayās executive director of publicity Todd Doughty said.