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Booksellers blast Amazon’s apology for early release of ‘The Handmaid’s Tale’ sequel

Amazon on Thursday apologized for mailing copies of Margaret Atwoodā€™s hotly anticipated sequel to ā€œā€ ahead of schedule šŸŒ ā€” but independent bookselleršŸŽ€s are still crying foul.

One book-selling trade group said Amazonā€™s breaking the embargo on ā€œā€ should be fodder for the fedā€™s antitrust probes into the online retaišŸ¼ler run by billionaire Jeff Bezos.

ā€œIn recent weeks, ABA has communicated with appropriate officials at the US Department of Justice and the Federal Trade Commission about the negative impactź¦ of Amazonā€™s market šŸ… dominance in the book industry and US retail overall,ā€ the American Booksellers Association said.

ā€œAmazonā€™s latest actions only further underscore how important it is that the appropriate federal agenciesšŸŽ thoroughly investigate Amazonā€™s destructive business praāœ±ctices,ā€ ABA said in a statement it emailed to The Post after Amazon apologized.

Penguin Random House, which owns the publisher of ā€œThe Testaments,ā€ had set a Sept. 10 embargo for sale of the book ā€” but some Atwood fans say they got their Amazon-shipš†ped copies a week early ā€” enraging book stores that have been feuding with Amazon since the 1990s.

AmazonšŸ¬ said the books were sent out aheašŸŽƒd of time in error.

ā€œDue to a technical error a small number of customers were inadvertently sent copies of Margaret Atwoodā€™s The Testaments,ā€ Amazon said Thursday. ā€œWe apologize for this error; we value our relationship withšŸƒ authors, agents, and publishers, and regret the difficulties this has caused them and our fellow booksellers.ā€

Bookssellers didnā€™t buy it.

ā€œUnfortunately, Amazon first off doesnā€™t care they breached the embargo and secondly has never followed the rules,ā€ą½§ tweeted independent bookseller Kelly Stidham, quoted in Publishers Weekly. Stidham urged Penguin ā€œto withhold future stock and future embargoed titles from [Amazon].ā€

Literary critics also got in on the Amazon bashing, with blog Lit Hub blasting the onlÜ«ine retailer for rš“°uining what was supposed to be a collective ā€œcultural moment.ā€

ā€œIt was going to trend worldwide. It was going to be a cultural moment, one that Margaret Atwood, her publisher, booksellers, reviewers, and readeš“€rs were all going to contribute to and participate in,ā€ Lit Hub wrote. ā€œBut with that embargo now broken by Amazon, September 10 has been diffused and all of that positive attention and interaction is hobbled.ā€

The ABA, which includes independent bookstores but none of the bą²Œig ź¦“chains, also called the pre-shipment a ā€œflagrant violation of the agreed upon protocol for releasing this book to the public.ā€

Penguinā€™s Doubleday said that the embargo will remain in place for all booksellers because only ā€œa very small nuā–Ømberā€ of copies of the novel reached consumers early.

ā€œIn order to ensure our readers around the world receive their copies on the same day, our global publication date remains Tuesday, September 10ā˜‚,ā€ Doubledayā€™s executive director of publicity Todd Doughty said.