NYC dress shop shows how coronavirus devastates independent businesses

Lana Meli’s survivor challenge is the story of tens of tꩵhousands of business owners in New York, the region and the natio💝n.

The proprietor of Lana’s Loft, a Rockaway Park dress shop, she thinks her small store might survive — but only under the right circumstances: Thaﷺt she receives effective federal help and can re-open soon.

“What is killing us is all the uncertainty,” she said. “I think what helps is that I heard President Trump sa༒y that this can’t go on for three months; that this could kill the economy.”

Meli, with one of the few stores providing women’s clothing and accessories on the Rock⛎away peninsula, closed some two weeks ago.

Before the escalation of the pandemic, Meli said Lana’s ൩Loft was doing well. But early this month she was recording almost no business ꦗbecause people were “afraid to come out.”

Meli furloughed her mostly part-time workers, b♍ut k♌ept a full-time worker on the payroll.

T♚he shop’s survival, she noted, is important because “I🍌 am also in this for my personal income.”

Me💟li’s experiences are similar to many small business owners who are fighting to survive, according to a small business group.

The National Federation of Independent Business (𝓡NFIB),, reports that 76 percent of small business owners surveyed nationwide have been hurt by the outbreak of the coronavirus. That is about 200 percent more over what the 🌱NFIB found a month ago.

“You can take it as a given that the 76 percent number is considerably higher here,” says Greg Biryla, New York state director for the NFIB𒁃.

“Of those businesses negatively impacted, 23 percent are experi🤡encing supply-chain disruptions, 54 percent slower sales and 9 percent sick employees,” NFIB said.

Meli, who started her store in 2012 just before Hurricane Sandy hit, was out of business fo🦂r about six months following the storm, so she i🌺s familiar with some of the ropes.

She goes in to her store each day, and is planning its potential path to survival. While she is taking big losses, vendor♛s, she said, “have been very understanding,”

“If we could open up around Easter time, that would be really great,” she said. “We’re by the beac🅰h. We do a lot of summertime business.”

But a strong economic recovery is the key, she added. “What happens if people have no disposable income🌼? They are going to pay rent,🌟 buy food and not dresses.”

Mark Gallagher, the owner of three small businesses in Queens employing 30 or so people, has temporarily cl🍌osed his Manor Oktoberfest restaurants in Forest Hills and Glendale, but kept his Manor Delicatessen in Woodhaven operating. Gallagher believes lawmakers often don’t understand small business problems. He dismisses the idea that restaurants can survive on takeout. “That i𒁃s not a sustainable model,” he said

What could the government do to help small businesses?

“It would be nice,” Gallagher said, “if they gave a ze൲ro-percentage loan to get us thr𝄹ough, and then we could pay it back.”