Here’s some killer advice.
New York City has turned to an unlikely ally in the fight against the coronavirus: Jason Voorhees.
The masked killer from “Friday the 13th” is taking a machete to the city’s epidemic with a PSA on the importance of preventative face wear. Ogilvy, the ad agency behind the unorthodox promo, wrote on Instagram that they wanted to convey the “life-saving message” to “invincible”-feeling young people by tapping into pop culture.
In the resultant clip, the slasher villain known for slic💟ing 🍎up campers at Camp Crystal Lake is seen nonchalantly strolling around NYC while pedestrians flee before him.
“It’s not easy — the mask makes people uncomfortable,” intones an unseen narrator while a dog walker in Central Park avoids Jason’s attempts to pet her pooch.
“I know, the whole chainsaw thing, I get it,” the narrator c🐽ontinues. “But the thing is, behind the mask, ♏I’m a regular guy.”
Just when Jason’s about given up on trying to make a connection, a little girl approaches and gives him a proper face mask. He dons it, and she gives him an approving nod.
The clip concludes by displaying the message: “Wearing a mask can be scary. Not wearing one can be deadly.”
A slasher villain PSA might seem like overkill. However, an MTA survey from June found that one in 10 NYC straphangers refuses to wear a mask despite the state making them mandatory months ago. Not to mention that masks may slow the spread of coronavirus by up to 40%.
Meanwhile, a county in Oregon recently exempted nonwhite people from a new order requiring that fac𓆉e maꦫsks be worn in public — a move meant to prevent racial profiling.