Dan Peres named new editor-in-chief of Ad Age

Dan Peres, a longtime editor-in-chief of Details and a short-term editor of the never relaunched Gawker, has been tapped as the editor-in-chief of A🍨d Age.

He replaces Br❀ian Braiker, the onetime executive editor at Digid🐼ay, who edited Ad Age from 2017 until April 2020.

In between Details and the failed relaunch effort at Gawker, Peres had a cup of coffee at Derek Jeter’s digital publication, The Players Tribune, and published a brutally honest memoir, “As Needed for Pain: A Memoir of Addiction.ꦐ”

In the book, Peres said at one point he was♏ taking up💦 to 60 tablets of Vicodin a day to feed his nearly decade-long opioid addiction, which started after he had back surgery to repair a spinal disc that he ruptured in 1995 while trying to do a cartwheel to impress a woman.

“I had this great and exciting job in media that had me visible to the world and interacting with a lot of people but I had this huge secret: that I was a drug addict.”

By the time Condé Nast closeಌd Details ဣin 2015, he was sober again. A year before, Peres and his wife Sarah Wynter divorced.

“My sobriety now is as important to me as fueling the addiction was all those years ago,” Peres said in an interview with The Post when his memoir was published in Feb. “I am a dad with three amazing sons. They have known me only as a sober man. I have a lot of motivation for no one to ever see me addict🌱ed again.”

Of his new gig at Ad Age, he said, “The publication has such a rich history, and I’m excited to be a part of its future.”