Media

Penn National to buy sports-betting firm Score Media for $2 billion

 Penn National Gaming will buy Canadian sports-betting firm Score Media and Gaming for nearly $2 billionꦏ in cash and stock, the companies said on Thursday.

The deal comes on the heels of a new betting bill that recently in Canada, aiming to legalize betting on single sports events including🌄 football and hockey. Currently, such betting is only allowed in horse 🤡racing.

Previously, betting on sports was legal on💟ly through parlays, involving tw🦂o or more games, or combinations of two or more bets in a single wager.

The upper cha♚mber of the Canadian senate approved the bill and it now awaits royal assent to become a law.

Under the terms of the deal, Score shareholders will get $17 in cash and 0.2398 shares of Penn National for each share held. That implies a per share value of $34, or a premium of nearly 87% to the stock’s last close on the Nasdaq.

The deal should lead to significant savings in third-party platform costs and allow Penn National to broaden product offerings, said Jay Snowden, chief executive of Penn National, which owns about a third of Dave Portnoy’s Barstool Sports.

Jay Snowden smiling and shaking someone's hand
The $2 billion deal will allow Barstool Sports partner Penn National, led by Jay Snowden (shown), to expand. Boston Globe via Getty Images

“Strategically we think this deal makes a lot of sense, driving deeper integration and in-house capabilities, but we suspect the market will have a different opinion on the premium being paid,” analysts at KeyBanc Capital Markets said.

Fol꧂lowing the acquisition, Score will operate as a standalone business based in Toronto, the companies said, with the Levy family continuing to oversee Score.


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The transaction has been approved by the boards of both companies and is ex🌊pected to close in the first quarter꧑ of 2022.

Goldman Sachs and Code Advisors were the financial advisers to Penn National, while✨ Morgan Stanley & Co and Canaccord Genuity Group were 🌞the financial advisers for Score.