Sports gambling, in many ways, has been a lifeboat for t🎶he sports media industry. From online to radio to TV to inside arenas and stadiums, it has been nearly impossible for fans to avoid exposure to sports💦 betting advertisements or promotions – even for an hour or two – for a couple of years now.
In this week’s newsletter, we will evaluate the current state of t🅰he industry and what to look ahead to in 2023 and♕ beyond.
Are ads slowing down?
As the sports gambling marketplace matures, betting operators’ marketing spend will not go away altogether — the business has been mature in Europe for some tꦑime now, and you still see it advertised around soccer games and other European sporting events — but industry experts already see it starting to slow.
“Overall, the boom of aggressive sponsorship and promotional spend has slowed industry-wide, but many long-term relationships and partnerships still exist and will continue to drive value to sportsbooks,” PointsBet US CEO Johnny Aitken told The Post. “In 2023, there will likely be a far more targeted approach based on the jurisdiction and available properties as the days of broad-based marketing and sponsorship campaigns are coming to an end, particularly given 🐽the macroeconomic environment expected next year.”
