Taylor Swift’s impacꦓt on the NFL this season — bringing fathers and daughters ༒together to watch Chiefs games as the singer cheered on her boyfriend, Travis Kelce — will be documented in a Super Bowl 2024 commercial.
The Cetaphil ad, which ahead 👍of the game, started with a father watching a football game on the couch as his daughter, wearing headphones, walks toward the kitchen.
Then, as she’s making popcorn in the microwave, the father showed her the fooಌtball game on his phone, perhaps tryin🎃g to interest her in watching, but she walked away with the popcorn, sat down on a separate piece of furniture and started using Cetaphil cream for her face.
But when an announcer said, “Well, folks, there she is,”♛ the daughter’s eꦯyes darted toward the sound.
Her father ultimately ended up gifting her a r🌼ed No. 13 jersey to wear, and they shared an embrace while watching on the couch — while both wearing jerseys.
“This season, dads and daughters found a new way to connect,” a message in the commercial ꧟showed near the end of the ad.
While Cetaphil didn’t mention Swift — or the Chiefs — by꧟ name, there were hints dropped throu✃ghout the commercial.
The father wore a red No.𓂃 89 jersey, a likely reference to ꩲSwift’s “1989” album.
Both the father and daughter had bracelets scattered🐠 around their arms, too.
Swift has become one of the league’s defining names since she and Kelce started dating, and she attended 12 games this year — and will also attend a 13th on Sunday, when the Chiefs face the 49ers at Allegiant Stadium and attempt to win their second consecut🍨ive Super Bowl and third in five years.
Swift, her family and the rest of the Kelce family will share a suite that Kelce purchased, according to TMZ, and she left Japan Saturday after a show and was ꦅreportedly expected to arrive around 26 hours ahead of the game.
throughout the 2023 NFL season. Getty Images
“Having the ‘Taylor Swift Effect’ is also a positive,” NFL commissioner Roger Goodell . “Both Travis and Taylor are wonderful young people. They seem very happy. She knows great enter💎tainmeꦐnt, and I think that’s why she loves NFL football.
“But I think it’s great to have her a part of it. Obviously, it creates a buzz, it creates another group of young fans, particularly young women, that are interested in seeing, ‘Why is she going🧸 to this game? Why is she ಌinterested in this game?’
“Besides Travis, she’s a football fan, and I think that’s great for us.”
