Olympics

Kevin Durant fumes at Nike after Olympics ad snub

One of the faces of int🌳ernati😼onal basketball appears to be taking issue with his primary sponsor.

After Nike released its oriented around the 2024 Paris Olympics, star Kevin Durant — who conspicuously wasn’t included in the film — took to Instagram to express his displeasuജre.

“@nike tell me, am I a bad person?????” Durant posted on his Instagram story while ౠwearing a Nike Team USA basketball shirt.

The 35-year-old appeared to make reference to the refrain used throughout Nike’s commercial, which included basketball stars LeBron James, Giannis Antetokounmpo, Kobe Bryant, A’ja W𒐪ilson, Victor Wembanyama and Sabrina Ionesc🉐u.

Durant then followed up his original post with a pi🌃cture of him receiving his 2012 gold medal in Nike garb, accompanied with the text “Bee♌n wit yall every step of the way @nike.”

The bad beef appeared to extend deeper after Durant’s agent, Rich Kleiman, remarked “It is so nice to be seen” after Durant was photographed for a ꦜTeꦡam USA x Kith merchandise collaboration.

The 14-time All-Star has only worn Nike shoes throughout his illus♛trious career and launched his signature “KD” line in 2009.

In April ༒2023, Durant became just the third athlete ever to sign a lifetime contract with the brand.

Regarding his on-the-court play instead of apparel, Durant has been sidelined from Team USA’s pre-Olympic competition as he rehabs from a calf injury.

Kevin Durant #7 of the United States walks on the court after the team's 86-72 victory over Canada in their exhibition game ahead of the Paris Olympic Games at T-Mobile Arena on July 10, 2024 in Las Vegas, Nevada.
Durant has known nothing but the swoosh. Getty Images
Shoes of Kevin Durant #35 of the Phoenix Suns during a 124-108 win over the LA Clippers at Crypto.com Arena on April 10, 2024 in Los Angeles, California.
Durant’s “KD” shoe line has remained one of the flagship basketball sneakers for over a decade. Getty Images

However, there appeared optimism for a return, with The Athletic’s Shams C🔥harania noting that Durant practiced on Friday and could play in Monday’s matchup with Germany.

Even sans the four-time scoring champion, Team USA hasn’t missed much of a step, going 4-0 in exhibition showcases thus far — although one such win was a one-point escape agai♌nst Sout𝐆h Sudan.

The Americ🃏ans begin their journey for a fifth straight gold medal against Serbia — who they crushed, 105-79, on July 17 — on Julyꦆ 28 from Lille, France.