Business

Target CEO Brian Cornell hits back on Kamala Harris’ ‘price-gouging’ claims’

Target CEO Brian Cornell disputed claims that retailers are inflating prices because of corporate greed after Vice President Kamala Harris proposed the first-ever federal ban on price gouging in t⛎he food anไd grocery industry.

Cornell on Wednesday argued there is no room for price gouging in a sector as com🥃petitive as retail where margins are razor thin.

“We’re in a penny business,” he sa🧸id “It’s a very competitive space.”

Target CEO Brian Cornell argued there is no room for price gouging in a sector as competitive as retail during a CNBC interview on Wednesday. CNBC

He pointed ✨to other industries – like tech – thatꩵ have much higher profit margins than retail. 

Harris has argued that f🎉ood suppliers and grocery stores hꦅave bolstered sticky inflation by keeping prices artificially high even as production costs have started to come down. 

But Target’s CEO countered that customers are still hurting from sticker stock at grocery stores, which explains why affordable big-box retailers like Target and Walmart are prevailing.

Cornell said Target has made changes to appeal to “a consumer who is managing their budget carefully,” Cornell said.

The Minnesota-b🔯ased retailer slashed prices on about✅ 5,000 everyday items – including bread, soda, paper towels and pet food – and introduced a new line of basics with most items priced less than $10 this year.

While retail rivals like Home Depot and Macy’s reported disappointing earnings this week, Target raised its yearly profit guidance on earnings that beat estimates.

Vice President Kamala Harris has faced backlash over her proposed price gouging ban on grocery stores and food suppliers. AFP via Getty Images

Shoppers also have more ways than ever to compare pr🐬ices – across physical stores, e-commerce sites and social media stores, Cornell said.

Customers even have the option to price check items on their phones while in aꦫ brick-and-mortar store.

Harr🌌is has faced backlash from critics who fear the ban could reheat i🐟nflation or cause shortages.

Former president Donald Trump ripped into Harris’ price gouging plan, saying she has gone “full Communist.”

And while he did not mention Harris by name, Chicago Federal Reserve President Austan Goolsbee — who previously served as the chair of economic advisors during his “good friend” Barack Obama’s administration — said he was skeptical of a price gouging ban.

Cornell said Target has been trying to appeal to cost-conscious customers. Getty Images for GLSEN

Target said on Wednesday it expe꧙cts annual profit in the range of $9.00 to $9.70 per share, up from its prior range of $8.60 to $9.60.

Customer traffic across🅘 Target stores and its website grew 3%, even while shoppers added l🍸ess to their carts than they did the year before.

Target shares spiked 12.3% on Wedn▨esday after th꧅e earnings report.