Dua Lipa went viral earlier this month for combining pickles and Diet Coke — and Claussen is relishing the moment.
The “Levitating” singer was sitting at a restaurant when she added pickles and jalepeños, plus their juices, to her plastic cup of Diet Coke, sharing it in a that garnered 9.2 million views and 583,400 likes.
Now, Claussen, the beloved refrigerated pickle brand, is envisioning a world where pickle juice is a regular addition to drinks.
“Hey Dua Lipa, we hear you. One sip is all it takes,” the brand captioned , cheekily and showing a glass of Coke with a mockup of the brand’s pickle juice in a can beside it.
“Do we dare? 10k likes and we just might make Claussen Dill Pickle Juice a thing.”
The post has surpassed 14,000 likes — far beyond Claussen’s intended goal.
In a statement to The Post, a company spokesperson offered a tease that could have fans, with glee.
“We are beyond thrilled to see the enthusiasm and love for our brine and the overwhelming desire to make Claussen Dill Pickle Juice a thing,” Alyssa Cicero, senior brand manager for Claussen, said in a statement to The Post.
“We are working hard to see how we can bring Just the Brine from concept to reality for all our pickle enthusiasts. Fans should stay tuned and follow along on our social channels for the latest updates.”
Coca-Cola is enjoying the fun, too.
Coca-Cola is enjoying the fun, too.
“We love to see all the ways in which our consumers enjoy their Diet Coke,” Ryan Watson, Diet Coke Brand Director, told The Post in a statement. “The creativity Diet Coke drinkers are sharing with the world is humbling and we look forward to continuing to be inspired and energized by the things that are inspiring and energizing our consumers.”
Lipa’s initial post sparked interest from fans and foodies and added to the dirty soda trend made popular by the Hulu hit “The Secret Lives of Mormon Wives” and #MomTok.
While pickle freaks await updates, they have made their way to the Claussen post’s comments section to express their enthusiasm over the mere thought of pickle juice in a can, calling it “liquid gold.”
“YESSSSS PLEASE I CAN NEVER FINISH THE JAR OF PICKLES CAUSE I ALWAYS DRINK THE BRINE FIRST 🤤🥴😫,” one overly excited customer wrote, while another more calmly supported the idea, saying, “It’s not a want it’s a need.”
“As a sports dietitian, I am begging you to make this happen,” someone wrote, alluding to the purported benefits of pickle juice, with one fan calling it “THE best anti-leg cramp remedy around! YES!”
“10/10 yes please!!! I use the brine for chicken when my pickles are all gone,” another chimed in, while one user joked, “I will sell my soul for this.”