As a full-time beauty product tester, there are a lot of products that live in my bathroom. They’re clustered together like they’re at a sorority party, but there are a select few I constantly *rush* to — pun totally intended, BTW.
If you’re looking for a hair mask that can nourish, hydrate and restore your locks to their natural shine and softness, the is apt for the job. It’s a luxurious, effective treatment that promises to leave your hair feeling revitalized and full of life. And the best part? It’s now on sale for 25% off on , thanks to its Big Spring Sale.
I’ve reviewed practically all of amika, and its Soulfood Nourishing Mask is one of my most loved favorites. It’s a deeply hydrating and repairing treatment designed to revitalize dry, damaged, and over-processed hair.
Enriched with essential vitamins, antioxidants, and plant-based oils, the Soulfood Nourishing Mask works to restore moisture, smoothness and boost shine. The result is giving my hair the nourishment it craves, and it offers a lovely bounce that’ll have you skipping the salon.
Whether you have curly, straight, wavy or color-treated hair, this mask is suitable for all hair types and textures.
This hair mask includes jojoba oil, which I love for my hair. This ingredient replenishes the scalp and hair, providing deep moisture to my locks without weighing it down. It enhances softness, shine and overall hair health, too.
You’ll also find amika’s proprietary sea buckthorn oil blend, a powerhouse of antioxidants, fatty acids and vitamins A, C and E. It helps restore vibrancy in my hair and reduce frizz, leaving my hair feeling silky smooth and soft to the touch.
To soothe and moisturize, this hair mask also contains aloe vera and coconut oil in its ingredient list.
Using the mask is simple and quick as well. Here’s how I use it:
- Apply: After your hair, gently towel-dry to remove excess moisture. Apply a generous amount of the Amika Soulfood Nourishing Mask to damp hair, focusing on the mid-lengths to the ends.
- Leave It On: For best results, leave the mask on for about 5 to 10 minutes. For an extra intense treatment, you can leave it on for up to 20 minutes.
- Rinse: Rinse thoroughly with warm water, and follow with your regular styling routine.
Your hair will instantly feel softer and more hydrated, and with continued use, you’ll notice healthier, shinier, more manageable hair over time.
It’s safe to say that the is a must-have for anyone looking to restore moisture and vitality to their hair. With the Big Spring Sale, there’s no better time to pick it up, either.
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Your Amazon Big Spring Sale FAQs, answered
What is Amazon’s Big Spring Sale?
The Big Spring Sale is an Amazon-hosted seasonal sale event aimed at popular products to shop for spring. It’s similar to Amazon Prime Day, offering a wide range of deals and discounts on various products, spanning the final week of March.
How long does the Big Spring Sale last?
Shoppers have 7 days to take advantage of discounts. This sale runs a full week, beginning at 12 a.m. PT on Tuesday, March 25, through 11:59 p.m. PT on Monday, March 31.
When does the Big Spring Sale end?
ends March 31 at 11:59 p.m. Pacific time, so east-coasters have until about 3 a.m. on April 1 their time to shop the deals.
Do you have to have Amazon Prime to shop the Big Spring Sale?
Unlike Prime Day, the Spring Sale is open to all Amazon shoppers. However, Prime members will enjoy exclusive deals and early access to certain promotions. Interested shoppers can to try Prime, and its many benefits, with no strings attached.
What are the best Big Spring Sale deals?
From reporting on Amazon sales throughout the years, we can tell you for certain that it’s the ideal period to upgrade your outdoor furniture, restock spring cleaning supplies, find new spring fashion pieces and comb through the massive catalog of Amazon best-sellers.
When is the next Prime Day?
Already wondering when the next Amazon Prime Day is? Prime Day takes place in July each year. While Amazon hasn’t confirmed the dates for Prime Day 2025, it’s safe to assume it will take place in mid-July — similar to previous years.
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Why Trust Post Wanted by the New York Post
This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.
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