It’s been said that age is only a number. But today, it matters.
Gleaming and rave-worthy cosmetics brand is hosting its viral age-based beauty sale. To honor National Mature Women’s Day, this groundbreaking makeup label is proving that women should be celebrated for the confidence, power and natural beauty they emanate — whatever their age may be.
For today only, you’ll enjoy the most enthralling sale of the year: the older you are, the bigger your savings sitewide. Just turned 50? You’ll reap the benefits of 50% off sitewide. Just hit 80? You’ll practically rob Laura Geller’s entire website.
Made possible by actress, singer and Broadway icon Kristin Chenoweth who has stepped into her role as Laura Geller’s honorary “CMO” (chief mature officer), this sale and social campaign cuts through industry norms and allows us to shop at a discount during a time when tariffs may drive up the sticker price of lipsticks and pressed powders.
Now, less reading and more shopping. Below, I pulled the top Laura Geller beauty buys that are worth stashing into your online shopping cart. Of course, the final price will depend on your age. And finally, today is the day you can scream how old you are from the rooftops and feel dang. proud. of. it.
You must be 40 years or older (aka, part of the 40+ Club) to shop this discount.
If you’re a cool member of the 40+ club, this all-in-one kit is Laura Geller’s gift to you. Valued at $166, this bundle includes the foundation shade of your choice, along with the , the , the Handbag Hero and the chic LG x LUG Bag to store everything inside.
Viral in every sense of the word, the Laura Geller Baked Balance-n-Brighten Color Correcting Foundation is your one-way ticket to an even skin tone that holds a youthful glow at the same time. Perfect for any age, you’ll soon keep this as a mainstay in your makeup routine.
Feeling like bundling a variety of Laura Geller products? This versatile palette includes long-wearing, highly pigmented shades so you can experience blush, bronzers, highlighters and eyeshadows to your liking. It holds a $112 value and you’ll receive it for less than $69 during this one-day sale.
It hasn’t been a better time to upgrade your makeup brushes. Thanks to the Laura Geller Brush Bestsellers page on its website, you can pick and choose which bristles tickle your fancy while they’re heavily discounted. Yes, please.
To help protect your skin against the sun’s rays, an SPF-infused foundation is the way to go for buildable and safe coverage for daily use. It won’t seep into fine lines or wrinkles either as the lightweight serum consistency absorbs delicately into your natural skin barrier for your most confident day ahead.
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This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.
Looking for a headline-worthy haul? Keep shopping Post Wanted.